Intex Forays Into Mobile Handset Market

Intex Technologies, a leading market player in the field of IT hardware for last 11 years has been progressively diversifying into entertainment electronics items and has now entered the field of communication through the launch of GSM mobile phones.
This is a part of company's strategy to offer its consumers many more products under the umbrella of 'convergence'.
Speaking on this new initiative supported by the alliance with Walt Disney, Narendra Bansal, CMD, Intex remarked, "In the last two years, we have diversified into products which have a direct interface with the end users, such as, PCs, TFT-LCD monitors, DVD Players, Home Theatre Systems, etc. Our entry into mobile phones is aimed at satisfying the needs of communication of Indian masses. We have lined up an interesting range of phones with advanced features and good price points. Our association with Walt Disney will hopefully be of great interest to the intelligent, well-exposed and aspiring young
generation of India."
The company has launched three feature-rich models and has also entered into a tie-up with Buena Vista Internet Group, a part of The Walt Disney Group, the world's leading family entertainment brand, for preloaded Disney content.
Intex mobile phones carry exciting sing tones, ring tones, exciting screen savers and aesthetic videos of the endearing Disney characters-Mickey, Minnie and also the stars from Pirates of Caribbean.
All the models are light-weight music phones with user friendly features and sleek designs. Also, they present a unique proposition to all Indian mobile users to have ready access to the highly popular Walt Disney content at a MOP ranging from Rs 2000-8000.

Added on April 19, 2007 Comment

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