MSI Appoints Ingram Micro & Transtek Infoways

Micro-Star International (MSI) has appointed Ingram Micro and Transtek Infoways as its new distributors in India. With the addition of these two distributors, the company says that it would not only be able to grow in terms of sales and volume but also can create market space for high-end products.

Ingram Micro, the wholesale provider of technology products and supply chain management services, would be distributing AMD platform based motherboards whereas distributor of IT products Transtek Infoways would be focusing on Intel Platform. MSI graphic cards would be the second product line distributed by both of them.

The company says that it would be able to make deeper penetration in B, C & D class cities through these distributors' branches. MSI would be announcing special rewards for these newly appointed distributors' sales team to boost the sales.

MSI has also opened up its first branch office in Mumbai. By the end of 2007, the company is planning to open its branches in all metro cities.

Added on March 14, 2007 Comment

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