Original Microsoft Software Now On Phone Or Online

Consumers and small business houses can now order and avail of original software on their phone or even online. 

In a bid to reach out to consumers and to cut down on rampant piracy, Microsoft Corporation India has tied up with two online partners – Indiatimes and Redington, to enable their end user to order original software either on the telephone or online. 

The idea is to provide customers with easier and greater access to original software. Due to this initiative, Microsoft's original software will now be available across 1068 Indian cities. Customers can pay for their software through credit card, cheque, draft or wallet365.

The initiative is part of Microsoft's ongoing program to provide consumers with easier and greater access to original software and helpbusinesses and individuals deal effectively with piracy issues. This channel will complement Microsoft's existing distribution network spanning 30 cities. 

Microsoft has also announced the launch of a revamped original Microsoft software website. A part of Microsoft's Genuine Software Initiative, this website informs the users on the benefits of original software and serves as a one-stop resource for home users and businesses buying software - right from providing information on how they can differentiate original software from pirated, to giving multiple purchase options.  

Brian Campbell, director, Genuine Software Initiative, Microsoft Corporation said, "One of the biggest blocks to using original software is lack of access, especially in a country like India with its geographical spread. The launch of this initiative, will not only provide customers with much needed access to original software, but as a filter down effect, it will also ensure that customers can ask for, and sellers can provide original software."  

Talking about the initiative, Gautam Hukku, general manager, Redington said, "Innumerable consumers and businesses are hurt by counterfeit software that they have acquired unwittingly, and many companies that license legitimate software have difficulty competing with artificially low prices offered by software pirates. By partnering with Microsoft in this initiative, we hope to assist in breaking the nexus of pirates and counterfeiters which is damaging to organisations as well as individuals".

Added on May 16, 2007 Comment

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